Last week I traveled to New York to interview a media savvy entrepreneur who happens to be the CEO of a Million dollar business. We talked about the importance and relevance of one’s Personal Brand.
Not everyone is an entrepreneur but in today’s society we are ALL a walking, talking, posting, sharing BRAND. When you go to work: You are a Brand. When you post on social media: You are a Brand. I was so fascinated with the topic that I reached back into my notes and wanted to share an strategic list that I made to empower the brand called YOU.
10 Tips to Enhance your Personal Brand IMMEDIATELY
1) Figure out who people believe you are.
The interesting thing about your personal brand is it’s never what you say it is, it’s actually what everyone else says it is. Therefore, the first place to begin in the building and growth of your brand is to have an idea of what people currently think of you. Ask your friends and associates, “What does my social media say about me?
2) Figure out who you are.
Knowing who you are, at your core, is everything. It was invaluable for me to understand my values, my purpose, and become comfortable with my skills (and also the areas I’m simply not good at). Once you know who people think you are and who you actually are, you can begin to close the gap.
3) Own your Truth
4) Selecting Platforms
As a brand, your most defining asset is your ability to create valuable content. Another relevant note for 2015 is growing the number of stages you appear on. With so many platforms available, I look at each network as a community. Each network frequents different types of people that are looking for different things. You have to decide which platforms are the best fit for your content and which community your audience resides. In regards to sharing, it’s a numbers game decided by three factors: Quality x Quantity x Frequency.
5) Add Value All The Time
6) Become a Story Teller
7) Brand Clarity
Strong association drives credibility, validity, and increased visibility. Identify brands that serve the communities you’re interested in and partner with them.
9) Platform Consistency
Be who you are. People’s perceptions of your brand are emotional. When someone becomes emotionally connected to your brand, your brand becomes very powerful. With that comes a lot of responsibility because hen you fail to meet someone’s perceptions, you jeopardize their trust that you are who you say you are. Authenticity gives a much higher ceiling for potential than forced or Phony perceptions. Build trust and brand equity to ensure your brand’s success. After all, when you tell the truth you don’t have to remember what you said.
10) Work Your Ass Off
Imagine. Plan. Create. Execute. Pray. Enjoy. Repeat.